Business Branding, Notes for Startups & SMEs

Branding takes on different meanings, depending on your status and budget. For example, a very large and established national or international company has to transfer years of identification and goodwill as quickly as possible to the new brand, whereas a small start-up local business often pays no attention at all to branding. Looking at the…

No Budget for a Website

When you budget for a website, the basic costs are: hosting space and a domain name (e.g. companyname.co.uk) plus the time of a website designer. Other costs are optional. A good website built by a professional (more about that later) will likely cost you a minimum of £300, which is about a day’s work outside…

Help a Charity when you Help your Business

In 2001, then based in Welwyn, The BPc ‘adopted’ three good causes: the primary school, the scout group and the Welwyn Festival. In 2006, The BPc re-based to Hitchin and, by 2011, had handed over two of the charities to other volunteers. We have recently relocated, still in Hertfordshire, and have continued to support the…

Scheduling Posts: Blogs, Facebook, etc.

Business owners are often best placed to write about their company, their products and interesting news but they rarely find the time. Many business owners consider social media to be a necessary evil at best and, at worst, a total waste of time. This is a niche area where The BPc is able to work…

Website stuff driving you Nuts?

Whether it’s the look of your website, updating the content, your google ranking or other related chores, such as social media… these side issues take up your time when you should be concentrating on your core business. Out-sourcing to experienced ‘honorary’ team-members is great value! Website Health Check Many business owners put considerable effort into…

All-Singing, All-Dancing Website vs Budget

How much should you budget for a website? It depends how important the website is to your business and how hard you want it to work for you. If it’s to be your main marketing or sales resource, you would budget considerably more than if you just need to direct people to it for information…

Half-human, Half-webhead

Hello & Welcome! This is the first revamp of our website since 2006 and, yes, it’s about time. Too busy building on-line businesses for others, it has taken quite a while to upgrade and update The BPc website but, finally, we have published something that will grow and develop. Here it is, complete with clip-art…