If you want to be found in your locality, you need to tell Google. Getting a free business listing on their search maps is reasonably easy these days, much easier than the old Google Places and other disparate applications.
If you haven’t already done so, sign up for Google My Business. From there, you can enter and update company information, contact details, photographs and website links. It can link to other apps, including your Google+ account. (Who uses that? Well, Google does, and that’s a good enough reason not to ignore it.)
The Google Business listings information that you should provide – and keep up to date – includes: company information, contact details and business hours, images and your business address. Don’t worry if you don’t want this displayed publicly, there is an option to hide the address and just have a map pointer to the approximate location.
In general, reviews can be manipulated to some extent, both good and bad. Some reviews link to your Google Business account so it pays dividends to have happy clients post some useful ones! It’s also a good idea to keep the reviews flowing throughout the year to let people know that the business is still thriving.
‘Savvy’ users who find a business via a search engine will read the reviews (and sometimes check out the reviewers) then explore each of the websites. Often, they will search for more reviews before finally deciding to make contact.
Reviews contribute to your SEO ranking.
Using Search Terms
Using ‘The BPc’ as a search term, we are 9th* in the listings, using ‘TheBPc’ or ‘The BPc website design’ we are first*. We have different results when using a place name, e.g. ‘The BPc Herts’ or ‘web design near Stevenage’. (Note that our address is not published.)
Try it for yourself!
Contact us if you need assistance with your online presence or website design.
*This changes, depending on a number of factors, such as browser settings, location of IP address, and much more.